Icons of Style - Lapo Elkann. We featured Lapo before but now we think he deserves a full feature. This guy is supper dapper and is often seen with crazy frizzy hair and in need of a beard trimmer but his sartorial efforts are advantageous and often (but not always) spot on…
This mix of rugged I-slept-on-the-street-last-night and smart can work so well for men. It gives the impression that you don’t care too much and you just threw everything together without much thought.
Lapo is an Italian marketing director for Fiat Automobiles and was born in New York City. His love for cars has been with him throughout his life and when he was a few beard lengths younger he worked as a marketing associate for Ferrari and Maserati.
His biggest claim to fame has to be his involvement in the reinvention of the classic Fiat 500 which is a very popular car here in London! He actually worked with Frida Giannini to create a Gucci special edition version of the car too.